Although not the first to launch an extensive and inclusive shade range fenty beauty is a perfect example of a brand that has set a global precedent not just with foundation.
Fenty beauty shade range.
In an inclusive range of 50 shades fenty beauty foundation delivers buildable medium to full coverage with an ultra lightweight texture that diffuses the look of pores while letting skin look like skin.
Starting with fenty beauty foundation face primer and gloss bomb she launched a makeup line so that people everywhere would be included focusing on a wide range of traditionally hard to match skin tones creating formulas that work for all skin types and pinpointing universal shades.
It s worth acknowledging that an extensive shade range didn t start with fenty beauty m a c had 43 existing shades of its pro longwear foundation when fenty launched.
Rihanna s fenty beauty isn t the only beauty line to offer a wide range of foundation shades but its forty shade spectrum launch has won the brand fast fans.
Get the closest thing to rihanna s flawless skin with fenty beauty pro filt r soft matte longwear foundation.
Many credit rihanna s fenty beauty line as igniting the trend.
The pro filt r soft matte longwear foundation 34.
Discover the new generation of beauty inspired by women of all shades attitudes and cultures.
From pro filt r soft matte foundation hydrating foundation that changed the game with 50 inclusive shades to the fan fave concealer and setting powder to the wide shade range of cream blush fenty beauty products are designed to feel lightweight and love to be layered.
Stores services community.
Maybelline expanded its fit.
Fenty beauty products have drawn international praise for the range of shades offered in particular for including darker shades among the first 40 then 50 different colors for its pro filt r foundation addressing a long criticized gap in cosmetic industry offerings for black women and other women of color.
Most importantly rihanna creates makeup to inspire.
Shop fenty beauty by rihanna at sephora.
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Most importantly rihanna creates makeup to inspire.